“Consistently sharing insightful topics and opinions regarding marketing and branding. Great reads from start to finish with a wealth of information to be gained.”...”
“Branding is often seen as a conceptual part of marketing, which makes it difficult for some to articulate its value. Kira Klaas demystifies that with a granular breakdown of all the elements that make a brand, how they show up in the real world, and how they bridge to marketing tactics. She also shares templates and tools that take all the guesswork out of branding.”...”