On Brand

A newsletter on translating brand to business, brand-led growth, and building buy-in.

By Kira Klaas
· Over 5,000 subscribers
“If you're interested in brand's impact on business growth - or need to get stakeholder buy in - this is for you! ”...”
Sabena 🪄, Brandiose
“Consistently sharing insightful topics and opinions regarding marketing and branding. Great reads from start to finish with a wealth of information to be gained.”...”
Cirque Running, Cirque Running
“Branding is often seen as a conceptual part of marketing, which makes it difficult for some to articulate its value. Kira Klaas demystifies that with a granular breakdown of all the elements that make a brand, how they show up in the real world, and how they bridge to marketing tactics. She also shares templates and tools that take all the guesswork out of branding.”...”
Fran Ayala, 💻 It's Giving Big Deck Energy