Brand vs. Branding vs. Brand Marketing: Breaking them down so you know where to invest.
Love this! The sheer fear of the word "Brand Marketing" with leaders with a performance only mindset truly blows my mind. The misunderstanding is real! Great read :)
there's such an allergic reaction sometimes! it's not so scary when we break it down
Defining a brand’s voice, values, customer/brand archetype is deep work but it’s also…dare I say…fun? At least I think so
Totally deep work and totally fun! It's the opposite of busywork!
Love this! The sheer fear of the word "Brand Marketing" with leaders with a performance only mindset truly blows my mind. The misunderstanding is real! Great read :)
there's such an allergic reaction sometimes! it's not so scary when we break it down
Defining a brand’s voice, values, customer/brand archetype is deep work but it’s also…dare I say…fun? At least I think so
Totally deep work and totally fun! It's the opposite of busywork!