Love this! The sheer fear of the word "Brand Marketing" with leaders with a performance only mindset truly blows my mind. The misunderstanding is real! Great read :)
Great articulation...Gives me a lot of common vocab to communicate this within the org as well as with external agency partners etc. Thank you for sharing :)
Loved it.
Great article Kira! Lots of important nuances. Especially brand vs branding is often conflated.
Love this! The sheer fear of the word "Brand Marketing" with leaders with a performance only mindset truly blows my mind. The misunderstanding is real! Great read :)
there's such an allergic reaction sometimes! it's not so scary when we break it down
Defining a brand’s voice, values, customer/brand archetype is deep work but it’s also…dare I say…fun? At least I think so
Totally deep work and totally fun! It's the opposite of busywork!
Great articulation...Gives me a lot of common vocab to communicate this within the org as well as with external agency partners etc. Thank you for sharing :)