Spot on Kira. GTM alignment isn’t about vibes... it’s about revenue. One big reason it breaks down? Marketing plays the long game while sales needs quick wins. The best teams don’t just meet in the middle. They build systems where brand supports both. How do you see brand leaders balancing that tension in fast-moving orgs?
Spot on Kira. GTM alignment isn’t about vibes... it’s about revenue. One big reason it breaks down? Marketing plays the long game while sales needs quick wins. The best teams don’t just meet in the middle. They build systems where brand supports both. How do you see brand leaders balancing that tension in fast-moving orgs?