Thank you, Remy! This is really just the tip of the iceberg when it comes to doing the dang thing—hope the structure is at the very least helpful to some folks
Obsessed with the idea of treating brand-building like an iterative process instead of a one-and-done identity exercise. The way brand work has been seen as vibes while product gets all the structured methodologies?? 😤 The Agile-for-branding approach makes SO much sense, especially in a world where brands need to adapt fast and stay culturally relevant.
Also, “brand work is often invisible” really hit—so much of the job is about securing internal buy-in before the external glow-up can even happen. Curious to hear your thoughts on how smaller teams can navigate the resourcing sprint when there’s barely a budget for brand in the first place. 👀🔥
so generous of you to share this.. Thank you!
Thank you, Remy! This is really just the tip of the iceberg when it comes to doing the dang thing—hope the structure is at the very least helpful to some folks
so strategic. great insight, thanks for sharing this
This was such a good read. Particularly love the breakdowns of how brand building differs across different funding stages 👏
Obsessed with the idea of treating brand-building like an iterative process instead of a one-and-done identity exercise. The way brand work has been seen as vibes while product gets all the structured methodologies?? 😤 The Agile-for-branding approach makes SO much sense, especially in a world where brands need to adapt fast and stay culturally relevant.
Also, “brand work is often invisible” really hit—so much of the job is about securing internal buy-in before the external glow-up can even happen. Curious to hear your thoughts on how smaller teams can navigate the resourcing sprint when there’s barely a budget for brand in the first place. 👀🔥