Amazing article, Kira. Besides all the great information you share from a marketing point of view, I think your article offers a deeper reflection: those who keep the real, authentic aspect of being human will be the ones thriving in the years to come. Those following the crowd and the hype will end up in a place of confusion and sameness.
Interesting times are ahead. We are entering an era where understanding who you are, and having the courage to follow that, will keep you steady and grounded, while adopting and following temporary hype will leave you confused and lost.
Very good read Kira 👏. I was actually pondering taste in Beyond this month, but in a more literal way.
Who decides what good taste is in an AI-generated output? Whose aesthetic preferences are prioritised in the algorithms?
Also I was pondering how perhaps creatives have an advantage here. A strong vision of the potential end result, with the ability to iterate and explore, could unlock a better result.
Amazing piece, as always! I love how you write. It's like you are putting words to my thoughts! Thank you 💖
This is the kindest message—thank you so much for taking the time to say so, Silvia!
Amazing article, Kira. Besides all the great information you share from a marketing point of view, I think your article offers a deeper reflection: those who keep the real, authentic aspect of being human will be the ones thriving in the years to come. Those following the crowd and the hype will end up in a place of confusion and sameness.
Interesting times are ahead. We are entering an era where understanding who you are, and having the courage to follow that, will keep you steady and grounded, while adopting and following temporary hype will leave you confused and lost.
Very good read Kira 👏. I was actually pondering taste in Beyond this month, but in a more literal way.
Who decides what good taste is in an AI-generated output? Whose aesthetic preferences are prioritised in the algorithms?
Also I was pondering how perhaps creatives have an advantage here. A strong vision of the potential end result, with the ability to iterate and explore, could unlock a better result.
Very interesting article! Thanks for educating us!
Love this. As a marketer, I constantly feel the pull between efficiency and creativity. AI seems to supercharge that polarity.
And FWIW — that AI skincare shoot is some of the most unoriginal, lifeless content I’ve ever seen :)
Great insights and thanks for posting
I love how you reorient around what matters: empathy and respect for the consumer is the way through
So many great frameworks in here. Thank you for the thought leadership.
Thanks for sharing!