I have been pondering over this very thing, and how it impacts our ability to be truly original. If I’m going to Pinterest to search for inspiration, chances are what I’m looking for is either already happening, or I’m looking for a very specific reference for one reason or other. I’d love to see their data around who gets to be a Pinterest tastemaker, and who doesn’t. We’ve even lost an ability to label things ‘basic’, because the technology behind the surfacing of these aesthetic choices means that there is always an entire world of inspiration, associated product, and a community of other people *just like you* affirming your way of looking at the world. I’d argue, from reading your take, a ‘trend’ in the Pinterest Predicts sense is just the search with enough backing from brand partnerships to make it worthwhile talking about.
I have been pondering over this very thing, and how it impacts our ability to be truly original. If I’m going to Pinterest to search for inspiration, chances are what I’m looking for is either already happening, or I’m looking for a very specific reference for one reason or other. I’d love to see their data around who gets to be a Pinterest tastemaker, and who doesn’t. We’ve even lost an ability to label things ‘basic’, because the technology behind the surfacing of these aesthetic choices means that there is always an entire world of inspiration, associated product, and a community of other people *just like you* affirming your way of looking at the world. I’d argue, from reading your take, a ‘trend’ in the Pinterest Predicts sense is just the search with enough backing from brand partnerships to make it worthwhile talking about.
your angle is incredible and I am in awe of your writing style. subscriber gained! such an interesting yet entertaining piece.