Compounding interest will definitely be one of the best analogies for brand marketing. No doubt, businesses, startups, have defaulted to something they can track and measure which means end of funnel touch points. Sales and paid digital media are the activities of choice. Now, trust has eroded, people take longer to purchase, and.... paid digital media costs so much more!
I guess, once the ads stop working, or slow down, they start adding brand interest to the bank.
Exactly... you don't wait until you retire to start a retirement fund, but that's exactly what those startups are doing. Waiting until they're in dire need of a last-minute loan or competing on super high rates while their audience couldn't care less!
Interesting. I agree with you that brand investment is important (at least for certain companies). However, how do you draw the line? At what point does profitable brand investment become too much brand investment?
I really like the idea of brand credit score. And the financial nature of your article has me thinking of another financial analogy that feels very relevant - dollar cost averaging. The idea being investing in your brand is more effective with smaller, consistent touches versus one big investment and then nothing.
100%, that's spot on!! Companies (like people) will still make an occasional big deposit when they can afford it, but smaller, regular investments are always going to be better than nothing.
Compounding interest will definitely be one of the best analogies for brand marketing. No doubt, businesses, startups, have defaulted to something they can track and measure which means end of funnel touch points. Sales and paid digital media are the activities of choice. Now, trust has eroded, people take longer to purchase, and.... paid digital media costs so much more!
I guess, once the ads stop working, or slow down, they start adding brand interest to the bank.
Exactly... you don't wait until you retire to start a retirement fund, but that's exactly what those startups are doing. Waiting until they're in dire need of a last-minute loan or competing on super high rates while their audience couldn't care less!
damn this is good Kira
I worked hard on it! 🥲 Thank you, Kevin!
Loved the brand credit score bit!!! So key for how we shape in the minds of our consumers
Yes!! It just makes sense! 💳 🧮
This was really well articulated, agree with the compound interest analogy.
Thank you, Amrita—appreciate you reading this!
Loved this, thank you!
Thank YOU for saying so, Asmae!
Love that analogy
Interesting. I agree with you that brand investment is important (at least for certain companies). However, how do you draw the line? At what point does profitable brand investment become too much brand investment?
I really like the idea of brand credit score. And the financial nature of your article has me thinking of another financial analogy that feels very relevant - dollar cost averaging. The idea being investing in your brand is more effective with smaller, consistent touches versus one big investment and then nothing.
100%, that's spot on!! Companies (like people) will still make an occasional big deposit when they can afford it, but smaller, regular investments are always going to be better than nothing.