Archive - On Brand

Generative AI's Biggest Brand Miss

Whimsy-washing in genAI and what (I hope) comes next

Jun 17 •

You Are the Brand Now

The rise of the personal brand and what it means for everyone working today

Jun 10 •

May 2025

📎 How to Position Your Brand (& Template)

Because no one cares if you're "easier," "trusted," and "data-driven"

May 20 •

💲 How to Explain Brand to Finance

Why brand building is the compound interest strategy for growth

May 8 •

April 2025

When Everyone Has AI, Only Taste Matters

The AI backlash is coming—here's why brands with taste will survive it

Apr 18 •

📎 How to Define Your Brand Voice (& Template)

Stop describing your brand as "friendly"

Apr 8 •

March 2025

How to Align GTM teams

& proof that alignment is a revenue-driver

Mar 4 •

February 2025

📎 The Brand Differentiator 2×2 (& Template)

How to find your brand's blank space

Feb 26 •

January 2025

When Companies Get Too Big to Care About Brand

Meta and Amazon can afford to ditch their values. Here's why you can't 👀

Jan 21 •

Do You Need Brand Tracking?

& a Q&A with Tracksuit's head of marketing

Jan 7 •

December 2024

How to Work with Brand Agencies

And a Q&A with Instrument, Fuzzco, and The New Company!

Dec 18, 2024 •

Who Really Creates Trends? (Pinterest Predicts is here)

Is Pinterest Predicts a self-fulfilling prophecy? The drop is here—and so are my thoughts :)

Dec 5, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts