How to Hire for Brand

What I learned scaling brand teams at Notion and Brex

Oct 21 • 

Kira Klaas

19

You Hired a PMM, Not a Brand Strategist

Here's why that distinction matters for your startup

Oct 9 • 

Kira Klaas

37

September 2025

📎 How to Use AI in Brand | Part 2: Building Brand Foundations

How to get more than boring dreck out of LLMs!

Sep 26 • 

Kira Klaas

31

📎 How to Use AI in Brand | Part 1: Using LLMs to Understand Your Audience

Stop guessing what your customers want, use AI to find out

Sep 16

24

2

How to Find Brand-Market Fit (Part 2)

Your product solves functional problems. Your brand fulfills human aspirations.

Sep 9 • 

Kira Klaas

18

1

Why You Need Brand-Market Fit (Part 1)

Strong PMF is nothing without BMF

Sep 2 • 

Kira Klaas

19

3

July 2025

Why You Stopped Delighting Your Audience

How to be a brand people *engage* with, not just *endure*

Jul 30 • 

Kira Klaas

24

4

Your Brand REALLY Needs Better Copy

If you ignore copy, people will ignore you

Jul 24 • 

Kira Klaas

108

14

June 2025

The Biggest (Missed) Opportunity in Branding Gen AI

Whimsy-washing in genAI and what (I hope) comes next

Jun 17 • 

Kira Klaas

17

4

You Are the Brand Now

The rise of the personal brand and what it means for everyone working today

Jun 10 • 

Kira Klaas

70

14

May 2025

📎 How to Position Your Brand (& Template)

Because no one cares if you're "easier," "trusted," and "data-driven"

May 20 • 

Kira Klaas

11

💲 How to Explain Brand to Finance

Why brand building is the compound interest strategy for growth

May 8 • 

Kira Klaas

44

14